About This Project


European leader in organic pet food


Yarrah is a pioneer brand (started in 1992) of 100% organic super-premium pet food.  Initially started as a division within a larger group with focus on production, Yarrah became an independent company following the carve-out and investment from Vendis alongside the founder Jan-Jaap Roelevink.  

Yarrah developed into the leading organic cat and dog food brand in Europe. It offers high quality organic pet food for cats and dogs, including dry food (in bags) and wet food (both multi serve in cans and single serve in aluminium trays), complemented with a snacks and cat litter offering.

The brand is active in more than 20 countries worldwide, with leading positions in Germany, France and the Benelux. Distribution is organized through  over 5.000 specialty supermarkets (organic food) and a strong online presence.  As a small organization, Yarrah focusses on sales, marketing, sourcing and new product development. Production and logistics are outsourced.

Vendis Capital invested in Yarrah in 2012 and sold the company to AAC Capital in 2016.

Vendis Team

Michiel Deturck

Arjan Elderhorst