10 February 2023 BlueBrixx consolidates its strong position in the German building blocks market through the acquisition of Modbrix
BlueBrixx, the fast growing German brand of building blocks for adults, has acquired Modbrix, a platform for building blocks enthusiasts served through Amazon and its own webshop
Modbrix, founded in 2018 by Ralf Brinschwitz and Michael Gassmann, designs, markets and distributes a broad range of building blocks sets under the own brand but also third party brands. The product portfolio covers attractive categories such as architecture, science fiction, cars and trains. Initially the company focused on selling its products over Amazon; since 2021 it has also successfully built out its own webshop, which now generates the majority of the company’s revenues.
BlueBrixx is a direct-to-consumer brand, founded in 2017 by Klaus Kiunke with the idea to offer an alternative portfolio of building block sets, targeting an adult community of enthusiasts by covering multiple special interest themes. Under its own as well as third-party brands, BlueBrixx distributes its products mainly through its own webshop, alongside 22 own stores in Germany, supporting its omnichannel strategy. Driven by consistent product innovation and direct customer engagement via social media, the brand has created a strong community fanbase and delivered considerable growth since its inception.
Since the investment of Vendis Capital in September 2021, BlueBrixx has maintained its rapid pace of growth, driven primarily by continuous new product launches as well as store openings. The Modbrix acquisition will enable BlueBrixx to accelerate its strategic agenda particularly by i) leveraging the entry-level positioning of the Modbrix brand in its product architecture, ii) gaining additional product design experience and know-how, and iii) reinforcing its presence on additional sales channels (i.e. Amazon).