6 September 2021 Kamera Express accelerates its international expansion by acquiring Foto Gregor (Germany) and Photo Galerie (Belgium)
Hilversum (NL), 6 September 2021 – Kamera Express, Europe’s leading photo and video specialist, has acquired Foto Gregor and Photo Galerie, leading omni-channel photo and video retailers in Germany and Belgium
Kamera Express, based in Capelle a/d Ijssel (The Netherlands), is the leading photo and video specialist in the Netherlands and Belgium. Through its own webshops and 21 brick-and-mortar stores, Kamera Express provides consumers with a winning combination of a wide product range and the best service at the lowest prices. Since the investment from Vendis Capital in 2018, the business transitioned from a product orientated omni-channel retailer in the Netherlands to a fully-fledged European consumer platform that offers information, products, services and a community to its target group. With the earlier acquisitions of Foto Konijnenberg at the end of 2018 and Budgetcam and Profotonet in 2019, Kamera Express added brick-and-mortar stores, webshops in several European countries and additional services such as rental equipment and high-quality photo prints to its platform.
Kamera Express has successfully expanded internationally through greenfield store openings and acquisitions, becoming the #1 player in Belgium and the #1 online player in Germany. The acquisition of Foto Gregor and Photo Galerie further strengthens the position of Kamera Express in Germany and Belgium.
Foto Gregor has 8 stores in Germany and Photo Galerie has 5 stores in Belgium and Luxembourg. The 2 acquisitions will give rise to a combined group with 34 stores in 4 different countries (the Netherlands, Germany, Belgium and Luxembourg) and webshops in 10 different countries (all in the EU). Going forward, Foto Gregor and Photo Galerie will be integrated whereby commercial (ecommerce and store optimisations) and operational synergies are anticipated. The best rated and most successful business model in this industry will be rolled-out further into Europe.