About This Project


Direct sales jewelry company


Founder Francoise Kaisin created Victoria in Belgium in 1991, empowering women with a home based earnings opportunity, selling jewelry through direct sales parties.

Victoria operates a social retail platform across multiple markets (Benelux, France & Germany) providing independent sales representatives the tools to earn a flexible income from a simple and stylish activity. Victoria representatives earn commissions by sharing products they love and by providing great personal service at pop-up events, on social media and via their personal e-shops. The product catalogue is composed of jewellery for men, women and children, catering to a wide variety of tastes with an excellent price-quality ratio. The company is European market leader in jewellery direct sales.

Vendis Capital invested in Victoria in February 2014, acquiring a majority stake from the founder, with a strategy of continued international expansion and increased digitalisation.


Vendis Team

Cedric Olbrechts

Joris Van Troos