Pranarôm enters US market by acquiring Veriditas Botanicals
Brussels, 19 January 2016 – Inula, the Group created through the merger of Pranarôm and HerbalGem, two pioneering laboratories and European market leaders in aromatherapy and gemmotherapy, has acquired Veriditas Botanicals.
For more than 25 years, Pranarôm and HerbalGem have invested to increase global scientific knowledge about essential oils and concentrated bud extracts. With a presence in over 30 countries, particularly in France, Belgium, Spain, Italy and Portugal, the Inula Group has built significant brand equity based on product quality, professional training and a solid scientific basis.
With the acquisition of Veriditas Botanicals, Pranarôm has gained a foothold in the United States and is initiating an ambitious development plan across the Atlantic. Based in Minneapolis, Veriditas Botanicals is one of the most dynamic players in a fast-growing market. Within a few years, it has succeeded in building up solid credibility and a network of loyal distributors and customers.
Sergio Calandri, Group CEO, explains: “We have taken time to get to know each other and to confirm that we share a common passion and vision of aromatherapy. We will pool our strengths together to continue Veriditas’ amazing growth, conquer the US market and work to ensure that the powerful virtues of aromatic plants are known to as many people as possible.”
Melissa Farris, Founder of Veriditas Botanicals, adds: “I am extremely enthusiastic about this project. Pranarôm is the leading European brand in scientific aromatherapy and, just like us, has never compromised the quality of its products or the seriousness of its approach. We will be able to seize the growth opportunity in the USA, in line with our values and our common desire to pursue a rigorous approach to the use of plants for human well-being.”
Through this transaction, the Inula Group is confirming its plan of bringing on board the best companies in the sector, particularly through mergers and acquisitions, to promote improved health through natural therapy.
Dominique Baudoux, President of the Group, concludes: “We are experiencing an amazing market dynamic. Together with Vendis Capital, we are embarking on an ambitious development project, and have found a harmonious way of working together, whereby each party contributes their skills to the company and the project. The results speak for themselves!”