14 May 2020 Sylphar achieves further strategic milestone in building a leading omni-channel consumer health company through the acquisition of Alpha Foods
Deurle (Belgium), May 14th 2020 – Sylphar, the fast-growing OTC company that teamed-up with Vendis Capital in May 2017 with the ambition to accelerate its growth, both organically as well as through acquisitions, has made a further step towards becoming one of the leading European omni-channel players in the consumer healthcare space through the acquisition of Alpha Foods, a German digital-native brand of food supplements and vegan nutrition
Founded by Wolfgang Dorfner, Alpha Foods designs, markets and distributes a range of nutritional supplements and vegan nutrition products that are sold exclusively online, through the company’s own web shop as well as through Amazon. Wolfgang’s past experience at both Facebook and Google have enabled him to gain a unique understanding of these online platforms and has allowed him to build a true Alpha Foods community online.
Wolfgang will join Sylphar in order to further drive the growth of Alpha Foods as well as extend his online expertise to the other brands within the group.
Founder and CEO of Sylphar, Robin List explains: “We are extremely happy to welcome Wolfgang in the Sylphar organization and are looking forward to continue growing the Alpha Foods in the years to come. The acquisition reinforces the existing group presence in the fast growing food supplement and vegan nutrition category. I’m convinced that this partnership is a true win-win situation in which Wolfgang will bring his unique online expertise to our group and benefit from the full support of our organization in order to scale up Alpha Foods.”
Wolfgang Dorfner adds: “I’m very excited to join the Sylphar family. Having run Alpha Foods by myself since launching it in 2016, I’m truly looking forward to the experience and support of Sylphar’s team in order to continue the Alpha Foods journey, as well as support the group’s other brands in their digital initiatives wherever I can.”
The acquisition of Alpha Foods perfectly matches Sylphar’s strategy to become one of the leading branded and omni-channel European players in the consumer healthcare space and confirms the buy & build ambitions of both partners Robin List and Vendis Capital.