Renee Bino and Erzsebet Weber, founders of QUEEN MUM: “Joining forces with NOPPIES is a major step forward. NOPPIES has a strong position in the market for maternity wear with various brands. We are confident that QUEEN MUM will benefit from the economies of scale NOPPIES offers in the field of multi-channel sales, sourcing, procurement and operational processes. Together we can strengthen our brands, expand our service and improve the cooperation with our international customers.”

This second add-on acquisition of NOPPIES confirms the buy-and-build strategy that has been identified as one of its growth pillars.