Vendis Capital invests in Yarrah Organic Petfood
Harderwijk, 26 April 2012 – Vendis Capital, the private equity fund specialized in the European consumer industry, has taken an interest in Yarrah Organic Petfood.
Since its foundation in 1992, Yarrah Organic Petfood has evolved into the European leader in the segment of organic cat and dog food. The company and its products are recognized by the most relevant organic accreditations, including SKAL, ISO 22000 and the EKO accreditation.
The products range from organic dry and wet food to organic snacks and are sold through more than 5,300 stores, mainly bio shops. Yarrah Organic Petfood has a strong presence in Germany and France, and furthermore sells its products in over 28 countries worldwide.
After several years of steady growth of the activities, founder Jan-Jaap Roelevink has agreed to a partnership with Vendis Capital to accelerate the further development of Yarrah Organic Petfood and to support the company during the growth process.
“This is a new phase in the development of a beautiful brand, which I started 20 years ago”, explains Jan-Jaap Roelevink. “With the entry of Vendis Capital and their knowledge of the consumer sector, we found the right partner to assist us in bringing Yarrah to a next phase of growth and development”.
“We are very enthusiastic about our entry into Yarrah Organic Petfood” adds Michiel Deturck of Vendis Capital. “The strong market position in Western-Europe, the excellent quality of the products and the long standing experience with organic pet food, convinced us of the growth potential of this company”.