22 December 2020 Vendis Capital sells its stake in ferm LIVING to Maj Invest Equity
Brussels, 22 December 2020 – Vendis Capital announce that they have reached an agreement with Maj Invest Equity, thereby making Maj Invest Equity the new majority shareholder of ferm LIVING, which Trine Andersen founded in 2006 and where she will remain the company’s Creative Director and continued partner.
ferm LIVING has built a strong international retail distribution network in more than 60 countries, and the company has strengthened their organization and supplier base since Vendis Capital joined as an investor in 2016. As a design brand, ferm LIVING is now stronger than ever and has in recent years enjoyed significant growth in sales channels across geographies and product categories, which has shown in the company’s financial results.
“ferm LIVING has grown to become a strong international design brand with a large community of followers. We are happy and proud to be able to continue developing the company that we have built together with our fantastic team. The partnership with Maj Invest Equity will help us to continue this journey, where we do what we do best: inspire our consumers and create collections of furniture, accessories and lighting for all rooms in the home on a larger international scale,” says Trine Andersen.
Michiel Deturck, Partner at Vendis Capital, adds.: “During our investment period, ferm LIVING has gone through a fantastic development, with the drive and cohesion that characterizes a great team, working together under the leadership of founder Trine Andersen of CEO Peter Vedel. We are proud that we have been able to support ferm LIVING during the last five years, and we believe the company is now very well placed to continue its successful growth story. We wish the whole ferm LIVING team and Maj Invest all the best for the next phase.”
“With its unique, warm design universe, ferm LIVING is spot on in the international design trend, and ferm LIVING has hereby built a strong brand, also internationally, and has positioned itself intelligently and effectively within the fast-growing online segment. The ferm LIVING brand is bigger than the business, and we will utilize this impressive brand position to continue the journey of growth and intensify the internationalization,” adds Erik Holm, Managing Partner in Maj Invest.
Peter Vedel concludes: “We have been very pleased with our cooperation with Vendis Capital and we have had a good journey together the past 5 years. We have managed to profitably grow the ferm LIVING brand and business, while at the same time strengthen our organization and ways of working to ensure a scalable company for the future.”
The transaction will be executed in the coming days.