About This Project


Group of vertically integrated retailers


Beliving is a leading Belgian retailer group of garden (Exterioo) and home (Juntoo) furniture. Both retail concepts are fully vertically integrated, sourcing direct from the producers, with a value-for-money positioning of its private label offering. 

Exterioo is a specialist in garden furniture, selling mainly wooden and aluminium furniture, including table sets, lounge sets, sunbeds and benches, as well as parasols and other outdoor accessories. Products are retail in around 1.500 m2 stores located out-of-town. 

Juntoo is a separate concept with focus on indoor furniture, including dining table sets, living room furniture, desks, cupboards as well as lighting. Products are Retailed in over 1.000 m2 stores.

Vendis is supporting founder Jan Ollevier in the further roll out of both concepts, both nationally and internationally, as well as the digitalisation of the company.

Vendis Capital invested in Beliving in November 2016 and sold the company in March 2023 to the founder, Jan Ollevier.

Vendis Team

Michiel Deturck

Joris Van Troos