Bitterliebe

Premium health brand for gastrointestinal supplements

BitterLiebe, based in Mannheim (Germany), is a direct-to-consumer premium health brand for gastrointestinal supplements in the DACH region. The company was founded in 2018 by Andre Sierek and Jan Stratmann with the idea to use natural bitter substances as core ingredients for supplements addressing the increasing consumer demand for solutions around gut health and digestion. Since then, BitterLiebe has experienced considerable growth driven by product innovation and its multichannel distribution model. ARCUS Capital, a family equity investor based in Munich, has supported the development of BitterLiebe since 2020. Start Now Consulting GmbH by Judith Williams was part of BitterLiebe since the earliest days.

The Company’s product portfolio comprises bitter products offered as drops, sprays, capsules or powder, complemented by complexes including probiotics, combining bitter substances with natural vitamins, minerals or bacteria. BitterLiebe’s content driven knowledge platform around gastrointestinal topics supports strong customer loyalty and new customer wins. Building on its success of its own webshop, the company has successfully expanded its distribution model to offline channels, now being represented in over 6,000 point-of-sales located in drugstores and food retailers.

Vendis Capital invested in Bitterliebe in December 2023.

Vendis Team