Skins Cosmetics

Omnichannel retailer/distributor of luxury niche cosmetics

Skins Cosmetics, headquartered in Amstelveen (the Netherlands), is an omni-channel retailer and distributor of luxury niche fragrances, skincare, home and lifestyle products.  Luxury niche is the ultra-high-end of this market characterized by exclusive niche brands not sold in mainstream retail and a specific consumer group fueled by discovering new products & experiences in a luxury shopping environment targeted at discovery, knowledgeable advice, service and loyalty. This ultra high-end segment of the market is fast growing and underserved in today’s retail environment. Skins Cosmetics offers a unique format not just in its current markets, but also vis-à-vis existing players in new markets.

Skins was co-founded in 2000 by Philip Hillege, who pioneered in this then emerging market by bringing together a range of luxury niche brands supported by his Skins retail brand. Today, Skins offers a well curated assortment of some 150 luxury niche brands with which the company holds strong long-term relationships. The company operates 20 stores (owned / franchised) in the Netherlands, Belgium and South-Africa, complemented by an online shop. Continuous growth is driven by Skins’ like-for-like growth of the existing store footprint (fueled by the market growth of this high end of the cosmetics market), successful store openings and an unrivalled brand positioning and impressive omni-channel go-to market platform driving consumer spend and loyalty.

Vendis Team