About This Project

Pink Gellac

Premium gel nail polish brand


Pink Gellac is a digital native and direct-to-consumer premium nail polish brand with a distinctive colour offering. The company was founded in 2013 by Steven Renes and Leontine van der Ploeg, who wanted to bring salon quality gel-based nail polish to the consumer. Since then, they have delivered considerable growth both in the Benelux and internationally. Building on their online success, Pink Gellac recently opened its first brand store in the Netherlands.

Pink Gellac is the leading brand in the Benelux and is known for its distinctive on-trend colour offering and its salon-like quality. Based on this strong product offering, the company has created a loyal fanbase and community which strongly advocates the brand on social media.

Vendis Capital invested in Pink Gellac in July 2021.

Vendis Team

Vincent Braams

David de Graaf
David de Graaf