Online vertical in construction bricks for adults and model cars
BlueBrixx is a direct-to-consumer brand founded in 2017 by Klaus Kiunke with the idea to offer an alternative portfolio of construction brick sets targeting an adult community of enthusiasts. BlueBrixx is known for its distinctive portfolio of more than 5,000 products covering multiple special interest themes such as architecture, cars, trains, aerospace and adventure. Next to its own brand, BlueBrixx also offers on its platform a unique range of brick sets from third party brands.
BlueBrixx products are mainly distributed through its own e-commerce platform, but also via currently 13 own brand stores in Germany supporting its omnichannel strategy. Driven by its strong product innovation and direct customer engagement via social media, BlueBrixx has created a strong community fanbase and delivered considerable growth since its inception.
Vendis Capital invested in Blue Brixx in September 2021.