Reframing aesthetic treatments as a safe form of modern self care
Prime Care Clinics is a Netherlands-based beauty company offering a wide range of aesthetic treatments through two complementary brand concepts: Soap and Fairday Clinics. Soap is a premium proposition with high service levels and customer experience, offering a wide range of treatments including injectables, small surgery (e.g., eyelid correction), skin, beauty, and laser. Fairday Clinics (previously BM Clinics) is a value-for-money player with a focused offering of high-quality injectables treatments, all performed by quality doctors. The company delivers both premium and accessible experiences, and has 20+ locations in the Netherlands. With a strong and growing client base, Prime Care Clinics holds a leading position in non-invasive beauty care in the Netherlands.
"With Vendis as a partner, entrepreneurship remains at the center, but with greater sharpness and direction. Together, we bring focus to sustainable growth, without making concessions on culture, brand, or strategy."
Stefanie Litjens, Founder & CMO
Investment rationale
- Double-digit growth market as the sector becomes more mainstream (due to higher self-awareness and self-care, increasing use by men, and stricter regulations driving quality & acceptance)
- High profitability
- Fragmented market with ample room for consolidation
- Potential for a strong brand group through marketing and branding power
- Opportunity to achieve cost- and organizational synergies
Growth Strategy
- Maintain like-for-like growth of the existing clinic network
- Expand both national and international (Belgium & Germany) through both greenfield openings and acquisitions
- Do targeted category extensions to reinforce the brands’ customer propositions and support cross-selling
- Build a synergistic and scalable central platform to integrate the back-office