Helping riders feel confident, comfortable and stylish in the saddle
HV Equestrian is a Netherlands-based supplier of branded equestrian fashion and gear for both riders and horses. Its portfolio includes HV POLO and euro-star, two well-known brands with strong roots in the equestrian world. Products are sold primarily through specialized equestrian retailers and online platforms across Europe. With its heritage and broad assortment, HV Equestrian is a trusted name in European equestrian apparel and accessories.
Investment rationale
- Attractive platform in a specialised and profitable equestrian niche, with a portfolio of strong brands and loyal customer bases.
- Clear opportunity to build a leading multi-brand equestrian player by scaling HV Polo, repositioning euro-star, and extending proven brand-building capabilities through Imperial Riding.
- Fragmented market structure creates attractive buy-and-build opportunities to accelerate scale.
- Strong free cash flow generation supports leverage while funding disciplined organic growth and selective acquisitions
Growth Strategy
- Strengthen wholesale distribution by partnering with best-in-class retailers across Benelux, Germany and France, and expanding numerical distribution of HV Society within the fashion channel
- Deepen wholesale partnerships by acting as a value-chain partner in core markets and building long-term relationships with proven wholesale winners
- Build brand equity and community engagement by scaling consumer events, supporting demand creation and enabling more controlled collection run-off
- Increase product and assortment discipline by expanding NOOS, reducing SKU complexity and shifting towards a more merchandise- and data-driven collection structure