Helping consumers live healthier lives with trusted herbal remedies backed by decades of expertise
Inula is a European market leader in natural therapies. Inula is active in the development, production and distribution of phytotherapeutic remedies. Its three brands are leaders in their respective segments: Pranarôm in scientific aromatherapy (essential oils), HerbalGem in concentrated gemmotherapy (bud extracts) and Biofloral in Bach flowers (floral extracts). Inula distributes directly its products through pharmacies and organic stores, as well as through distribution partners in more than 25 countries in Europe, Asia and North America.
"Vendis has played a leading role in setting an ambitious growth agenda, attracting leadership talent, and executing a complex merger to build a leading natural therapy group."
Dominique Baudoux & Sergio Calandri, Founders
Investment rationale
- Pioneer in aromatherapy, offering both individual essential oils and ready-to-use blends.
- Strong distribution through pharmacies and bio-shops, with already strong presence in France and French-speaking Belgium.
- Product-focused company with high recognition for quality, supported by training programs for pharmacists and health professionals.
- Founder-led business with international reputation and expertise.
- Rapid growth creating the need for professionalization and scaling of the organization.
- Opportunity to build a European market leader in aromatherapy and natural products by consolidating core markets, strengthening brand equity, and pursuing targeted acquisitions.
Growth Strategy
- Drive further roll out in France & Belgium by expanding the sales forces with specialized teams per channel and a reorganization of the digital sales platform
- Replicate French success with launches and roll-outs in Spain, Italy and the U.S.; Develop the export division as a test platform for further international growth and further global roll-out
- Complement the product range with constant NPD and easier-to-use products (mixes); launch new brand image and new packaging
- Deliver a well targeted and successful M&A strategy complementing the Group’s product offering and the Group’s geographic outreach
- Professionalize operations with ERP/CRM implementation, expanded logistics hubs, and recruit a leadership team