Transforming how consumers discover, experience and fall in love with scent
Skins is a Netherlands-based retailer and distributor of luxury niche fragrances, skincare, home, and lifestyle products. Its curated assortment includes over 150 high-end brands, selected for their exclusivity and craftsmanship. The company operates over 20 premium stores across the Netherlands, Belgium, and South Africa, complemented by a dedicated online platform. With its distinct retail concept and loyal customer base, Skins holds a leading position in the ultra-luxury segment of beauty and lifestyle.
"What sets Vendis apart is their genuine understanding of retail & premium consumer brands and helping us to professionalize the organization and structure our growth ambitions, while staying true to the culture and spirit on which Skins was built."
Philip Hillege, Founder & Creative Director
Investment rationale
- Long-established luxury brand with 20+ years of loyal customers.
- Rapidly growing category: rising self-care, niche fragrance demand, and premiumization.
- High-end segment underserved as mass retail lacks the required service and experience.
- Proven omnichannel model across Benelux and South Africa, with 20 stores, strong online performance, and B2B presence.
- Strong roll-out potential supported by solid unit economics and fast store payback.
Growth Strategy
- Accelerate European roll-out with stores in Germany, Belgium and France
- Expand through B2B partnerships and digital growth in the Benelux
- Broaden portfolio with own brands and create a brand incubator for upcoming brands
- Strengthen organizational backbone with a strong team and scalable logistics & IT