Helping consumers shape calm, beautiful homes through Scandinavian design
Ferm LIVING is a leading Copenhagen-based interior design brand offering home accessories, furniture, and lighting rooted in Nordic aesthetics and honest materials. The assortment includes over 1,400 SKUs across categories such as textiles, furniture, tableware, and children’s décor. The brand is sold in 68 countries through a mix of online, wholesale, and its own international sales network. With strong digital resonance and a loyal global following, ferm LIVING holds a distinct position in contemporary interior design.
"Vendis has been a valued sparring partner over five years, helping us grow ferm LIVING profitably while strengthening the organization for long-term scalability."
Tine Andersen, Founder
Investment rationale
- Favorable market dynamics for Nordic design brands
- Strong and visual brand with a loyal, global and rapidly growing follower base
- Proven track record of consistent double-digit growth through geographical expansion, addition of categories and increasing brand awareness
- Asset light model with high margins and strong cash generation
Growth Strategy
- Expand international presence with high-quality retail doors in markets such as the UK, Germany and USA
- Build online distribution via direct channels and curated partnerships with premium e-commerce platforms
- Scale the fast-growing furniture line alongside the established home décor range
- Strengthen brand awareness through digital marketing, PR, and storytelling rooted in Scandinavian design heritage
- Transition to a larger organization with a new management team (CEO, CFO, Sales, Procurement, Digital) and a brand-centric structure