Helping consumers feel better from within through simple, natural digestive support
Bitterliebe is a Germany-based direct-to-consumer health brand focused on natural supplements for gut health and digestion. Its product range includes drops, sprays, capsules, and powders made with bitter substances, complemented by probiotics and a variety of daily essentials such as vitamins. The company reaches consumers through its own webshop and more than 6,000 points of sale across drugstores and food retailers in the DACH region. With a strong customer following and educational content platform, Bitterliebe holds a distinct position in the premium digestive health segment.
"As founders, it was essential for us to partner with someone who understands our vision and brings deep consumer and digital expertise, which we consistently experience with Vendis through their collaborative engagement at board level and in shaping our strategic direction."
Andre Sierek & Jan Stratmann, Founders
Investment rationale
- Attractive underlying VMS market, differentiated positioning in the fast-growing digestive & gastrointestinal supplement segment
- Authentic brand with clear positioning & purpose – “the original” within its niche, having rejuvenated bitter substances from a previously dusty perception
- Digital-native company with strong growth in own D2C web shop with attractive underlying economics, plus well-executed marketplace placements
- Strong NPD capabilities with highly successful product launches of ‘Bitter Complexes’, proving ability to innovate and diversify from core bitter drops
- An ambitious, founder-led leadership team and ample room to scale the company in DACH and abroad
Growth Strategy
- Expand product portfolio beyond bitters into complementary digestion-focused supplements through structured NPD
- Maintain strong D2C base in Germany while expanding into offline channels such as food retail and pharmacies
- Establish a dedicated supplements platform via selective acquisitions in gastro & digestion
- Explore international growth opportunities beyond DACH, with first entry steps into Europe and the U.S.
- Reinforce organization with strengthened teams in Marketing & Sales, Product, and Finance/Admin to support scaling