Helping consumer celebrate life’s moments through personal jewelry
L’Atelier d’Amaya is a France-based jewelry brand offering an extensive range of silver and gold-plated pieces, blending timeless designs with modern trends. Its collections are known for their elegance and personalization options, allowing customers to customize each piece. The brand operates both online and through a growing network of stores across France, maintaining a close connection with its community. With its distinctive aesthetic and loyal customer base, L’Atelier d’Amaya holds a unique position in accessible premium jewelry.
"We are very happy with our partnership with Vendis, which is built on mutual trust and a shared vision, and has been instrumental in structuring and accelerating L’Atelier d’Amaya’s omnichannel development."
Laura & Amaye de Gorostarzu, Founders
Investment rationale
- Vertically integrated brand with an omni-channel distribution setup, allowing it to follow control the customer journey/experience
- Authentic and emotional brand in a market dominated by large impersonal distributors
- Impressive retail KPIs: small surfaces, high sales / sqm (~€50k) leading to high margins and impressive paybacks
- Strong webshop representing ~30% of sales (after 3 years) and generating high profitability
- Very attractive financial profile: high growth, high margins and strong cash generation
- Huge potential: large and very profitable market dominated by large, slow-moving competitors
Growth Strategy
- Accelerate French retail roll-out with several new stores per year in high-traffic locations, reinforcing omnichannel presence
- Expand digital reach by continuously improving the webshop and investing in performance-driven marketing
- Build brand awareness through omni-channel campaigns where stores and digital reinforce each other
- Support growth with key hires (CFO, Digital Manager, Supply Chain, HR, Retail Director) and upgraded IT infrastructure
- Establish international proof of concept with the first store in Brussels as a springboard for further expansion