Enabling people to age in place in dignity from the comfort of their homes
Comfora is a Netherlands-based direct-to-consumer platform offering solutions for elderly to live longer at home. Its range includes rise and recline chairs, beds and wellness products. All products are made-to-measure. The company offers a consumer-centric experience, combining online orientation with in-store or at-home testing and tailored production. With operations in the Netherlands and Belgium, Comfora holds a distinct position in premium senior living solutions.
"Vendis understands the importance to foster the entrepreneurship in business, whilst providing support in professionalization."
Robert Makkink, CEO
Investment rationale
- Well positioned to benefit from market tailwinds: aging population, high disposable income, more elderly wanting to live at home independently
- Leading positions in The Netherlands and Belgium in both chair chairs and beds
- Attractive go-2-market strategy: at-home, showroom stores and events
- High service level and customer retention focus: 60% at Well-Fair
- Premium, high quality products that are beautiful for, practical for later
Growth Strategy
- Build the leading brand and the European platform company around ‘Aging in Place’
- Strengthen the organization and leverage the platform through best-in-class service allowing for cross-sell
- Add adjacent categories around ‘Ageing in Place’
- Expand in existing channels: at-home, showroom stores and events
- Expand internationally with focused growth in Belgium and Germany