Bringing handcrafted sophistication to daily beauty routines
Alexandre de Paris is a France-based luxury brand specialising in handcrafted hair accessories and ornaments. The Alexandre de Paris brand represents the finest tradition of French craftsmanship in deluxe hair design. Products are sold in more than 25 countries through over 100 stores worldwide. With its iconic aesthetic and global presence, Alexandre de Paris is a leading name in high-end hair accessories.
Investment rationale
- Branded high-end products Made in France, combining heritage craftsmanship with global luxury appeal.
- International presence with exposure to emerging markets.
- Operates in a global niche of the accessible luxury market, with limited direct competition at the high end.
- Small organization requiring transformation to unlock full potential.
- Platform for further international expansion and selective acquisitions or joint ventures in key markets.
Growth Strategy
- Roll out across more than 100 stores in 10 key markets, including France (with e-commerce), Japan, China, Hong Kong, Taiwan, Brazil, Russia, the UK, Switzerland, and Germany.
- Go direct to market in Asia by ending distributor partnerships in selected countries
- Launch "Travel Retail" as a premium distribution channel, enhancing brand visibility and prestige.
- Launch a new brand to engage a younger, more trend-conscious audience
- Strengthen the organization with key hires (Business Developer and CFO)