Helping consumers elevate their look with affordable and fashionable eyewear
Eyes+more is a Netherlands-based optical retail brand offering fashionable prescription eyewear at transparent all-in prices. With a focus on value-for-money, its assortment includes over 1,000 stylish frames sold as complete packages combining frames and lenses. The company operates more than 170 stores across Germany, the Netherlands, Belgium, and Austria. With its accessible concept and strong retail footprint, eyes+more is a leading player in affordable eyewear.
"Vendis brings strong retail insight, strategic vision, and M&A expertise, and has been a valued and respectful partner in our growth."
Eric Ezendam, Founder/Co-CEO
Investment rationale
- Innovative retail concept with transparent, all-in pricing and a broad assortment, making eyewear accessible and fashion-driven rather than purely medical.
- Proven presence with 27 stores in the Netherlands and a German network of 17 own stores and 22 franchisees, demonstrating scalability across formats.
- Attractive market opportunity: Dutch market characterized by complex pricing and upselling, ideal for disruption; German market dominated by two large players but otherwise highly fragmented.
- Entrepreneurial foundation: founded by two ex-Hans Anders managers with sector expertise and a clear vision for accessible eyewear.
- Scalable platform: integrated omnichannel approach (ROPO: research online, purchase offline) and a store format suited for rapid roll-out.
- Positioned for consolidation and growth in core European markets, leveraging both organic expansion and potential M&A.
Growth Strategy
- Expand store network in core markets Germany and the Netherlands, while accelerating growth in Austria and Belgium to reach national coverage
- Drive omnichannel retail model with strong ROPO focus (research online, purchase offline), integrating digital touchpoints with the store experience
- Grow customer offering by broadening eyewear assortments and positioning glasses as affordable lifestyle accessories
- Explore selective acquisitions or franchise integrations to further consolidate the optical retail landscape in Europe