Vendis-backed NOPPIES acquires IMPS&ELFS

Amsterdam (NL), 15 December 2016 – NOPPIES, the leading specialised maternity wear and baby fashion brand, has acquired IMPS&ELFS, a sustainable baby and kids clothing company in the Netherlands.

NOPPIES, which was acquired by Vendis Capital in May 2016, develops and markets specialised maternity wear and baby clothing under its NOPPIES and SUPERMOM brands. With the acquisition of IMPS&ELFS, NOPPIES adds a leading sustainable baby and kids clothing brand to its portfolio. Based in Amsterdam, IMPS&ELFS is a trend-setting brand (with a story-telling, creative & technical design), bringing innovation and inspiration to the world of babies and children through premium clothing.

Anne-Gien Haan, CEO of NOPPIES: “IMPS&ELFS is a strong and innovative brand that over a period of 20 years has built a strong position within premium children’s wear. We are very pleased to join forces. We are confident that our businesses will be mutually reinforcing and that we can achieve accelerated growth together. Together, we can invest more in our brands, the development of leading collections, best of class multi-channel offering and social responsibility.”

Fons Cohen, founder and CEO of IMPS&ELFS: “Joining forces with NOPPIES is a major step forward. NOPPIES has a strong position in the market for maternity and children’s wear with the brands NOPPIES and SUPERMOM. We are confident that IMPS&ELFS will benefit from the economies of scale NOPPIES offers in the field of multi-channel sales, sourcing, procurement and operational processes.”

This transaction confirms the buy-and-build strategy that has been identified by NOPPIES as one of its growth pillars.