Nine&Co

Maternity wear, kids clothing and baby products

Nine&Co, headquartered in Lelystad (the Netherlands), is a family of brands specialized in fashionable and comfortable maternity wear, kids clothing and baby products. The main brands are Noppies, Supermom and Alvi. With sales throughout Europe and beyond, the major markets include the Benelux, Germany, France, Spain & Canada.

The company was founded in 1991 by Norbert Mutsaerts, who as a pioneer understood pregnant women’s desire to wear fashionable and functional clothing during pregnancy. Under the Noppies and Supermom brands it offers a broad collection of maternity, toddler and baby wear.

Vendis teamed up with Anne-Gien Haan, who was appointed as CEO, driving continuous organic and in-organic growth backed by the unrivalled brand positioning, strong product performance and successful multi-channel distribution strategy (wholesale, own retail, online).

The Alvi brand was welcomed to the group in 2018, adding a strong heritage brand offering a full assortment of baby sleeping products, including sleeping bags, bedding and textiles, with a market leading position in Germany.

Vendis Capital invested in Nine&co in June 2016.

Vendis Team